The Goldilocks Paradox and the Challenge of Live Online Broadcasting

Online live video broadcasting is complicated and expensive, but it doesn’t have to be. A distributed solution can provide scalable online livestreaming that doesn’t cost more for each additional viewer.

Earlier today BitTorrent CEO, Eric Klinker spoke at Mobile World Congress in Barcelona, talking about the live online video broadcasting protocol known as BitTorrent Live. Below we’ve embedded his presentation, but I want to reiterate a few of the main points that show how big the problem and opportunity around online live broadcasting are.

Consumers continue to evolve how they are consuming content. Trends continue to show a shift toward spending more time on phones, with 86% of that time in apps compared to the browser. In general, consumers want options, including watching time-shifted content, and other alternatives to traditional TV. (Nielsen)

Much to consumers’ delight, the on-demand delivery of scripted content via online streaming is working pretty well. Companies like Netflix and Hulu have shown that there are very reliable ways to provide that service. However, provisioning is still extremely difficult and expensive for live broadcasting.

This is the Goldilocks Paradox.

Provision too much and you’re wasting money on unnecessary resources

Provision too little and your stream will fail, which is obviously a disaster

But here’s the kicker – even if you can provision just the right amount, you’re still losing simply because of the effort required to make that prediction and make the provisions. On top of that, it’s literally impossible to provision correctly sometimes. You can’t predict when something amazing will happen on a live broadcast that will get shared out through social networks and quickly multiply the number of viewers. That can cost a huge amount of money in overage charges, or even worse, it can cause your stream to fail right when things are getting good.

Special events, news, and sports are the hardest to accommodate, and also tend to be the most-watched programs. The 21 most-watched television programs in American history are all Super Bowls. And Super Bowls aren’t even close to the numbers that some global sporting events capture – like the World Cup and Champion’s League just to name two.

Audience Sizes
Sources: Global, US

Lag has become a bigger issue as well due to the way viewers engage with live television across multiple screens. Viewers don’t just watch live video. They also consume social streams related to an event on Twitter and Facebook, as well as pushed live data such as sports statistics that sit alongside the streamed broadcast. If the video stream is lagging minutes behind the other information streams it ruins the experience of viewing a “live” event. The work we’ve been doing here at BitTorrent has developed a protocol that delivers very little lag, no matter how many people are viewing, which means that online video broadcast will finally be able to keep up and provide a truly “live” experience.

Scaling Costs

Last, but not least is the massive problem with how costs scale. Current methods for online live broadcasting over the internet scale linearly with the size of the audience – that means that you have to pay more as additional viewers join your stream. Today’s online broadcasters have a big disadvantage because traditional television doesn’t work that way. Once you’re broadcasting with traditional TV, anyone can tune in, and you don’t have to pay anything extra. Peer to peer online streaming returns to the model of traditional TV, where there is no incremental cost for growth in audience size.

BitTorrent’s work for distributed online live broadcasting, with its improvements on lag and scaling, is going to deliver a huge win for broadcasters and viewers alike. Stay tuned. We’ll be bringing you more on this soon. And sign up to receive emails if you want to be the first to know.

Erik Schwartz
Written by: Erik Schwartz

Erik is the VP for Live

 Related Posts:

3 Responses to “The Goldilocks Paradox and the Challenge of Live Online Broadcasting”

  1. AJ

    I am really looking forward to test and use this solution. When will bittorrent live be released or is there already a beta version available which can be used for testing?

    • sunk818

      They had Bittorrent Live tests for live event of a DJ mixing in the Bay Area I think. After those tests, they scrapped the desktop version it seems for some sort of nebulous mobile solution. I think Bittorrent Live had promise to bridge the gap where Netflix and Hulu fails… which is the live streams such as news and sports. I’m somewhat losing faith in Bittorrent as a company because they do a very poor job of communicating their with users about software releases, strategy, plans, etc. The only product they is Bittorrent client and they bought µTorrent because their own product couldn’t compete in the market. All their other products (bittorrent sync, bleep, etc) are beta quality at best.

  2. Tailor Vijay

    Bittorrent has been talking about his for years, but development is very very slow. On top of that, Facebook Live’s lag is lower than 10 seconds according to tests I’ve conducted. I think your angle on this should be more about content ownership, freedom of speech, embedding, better adaptivity to varying upload speeds and easy interfaces for mobile app programmers.


Leave a Reply

  • (will not be published)