On Friday, Thom Yorke released an experiment: a new album called Tomorrow’s Modern Boxes; a new way of distributing music via BitTorrent Bundle. Today, that project has been downloaded more than 1 million times; including both free downloads of the single and video, and paid downloads of the full album.
Yorke released the album with this stated goal:
“If it works well it could be an effective way of handing some control of Internet commerce back to the people who are creating the work.”
One million downloads later, it’s working.
Thank you, all. If you haven’t yet purchased Tomorrow’s Modern Boxes, your copy is here.
About BitTorrent Bundle
BitTorrent Bundle is a publishing project made with and for the world’s creative community. Our mission is to help artists connect directly with fans, inside the content they share.
Each BitTorrent Bundle allows artists to distribute content directly to the Internet. And each Bundle comes with a key. Fans can unlock artist content, like Tomorrow’s Modern Boxes, through a direct payment to the artist. The idea is to make each song a storefront, and each file more valuable, every time it’s shared. Got ideas for the next BitTorrent Bundle? Hit us up.