Tomorrow’s Modern Boxes Reaches 1 Million Downloads

On Friday, Thom Yorke released an experiment: a new album called Tomorrow’s Modern Boxes; a new way of distributing music via BitTorrent Bundle. Today, that project has been downloaded more than 1 million times; including both free downloads of the single and video, and paid downloads of the full album.

Yorke released the album with this stated goal:

“If it works well it could be an effective way of handing some control of Internet commerce back to the people who are creating the work.”

One million downloads later, it’s working.

Thank you, all. If you haven’t yet purchased Tomorrow’s Modern Boxes, your copy is here.

About BitTorrent Bundle

BitTorrent Bundle is a publishing project made with and for the world’s creative community. Our mission is to help artists connect directly with fans, inside the content they share.

Each BitTorrent Bundle allows artists to distribute content directly to the Internet. And each Bundle comes with a key. Fans can unlock artist content, like Tomorrow’s Modern Boxes, through a direct payment to the artist. The idea is to make each song a storefront, and each file more valuable, every time it’s shared. Got ideas for the next BitTorrent Bundle? Hit us up.

Matt Mason
Written by: Matt Mason

Matt Mason currently serves as Chief Content Officer at BitTorrent, Inc. He is also the bestselling author of The Pirate’s Dilemma, the first book in the history of the world to hit the number one spot on Amazon’s economics/free enterprise bestseller list and the rap bestseller list at the same time. He has written and produced TV series, screenplays, comic strips, apps and records, not to mention award-winning, global advertising campaigns. His journalism has appeared in The Guardian, The Independent, The Observer Music Monthly, Dazed & Confused, Adweek, VICE, and other publications in more than 20 countries.

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  • Thomas

    Hi ! I love Tom Yorke’s works, and would have liked to purchase this new record.
    But WHY is it in mp3 only? Why isn’t there any way to get it in a better format ? I just cannot understand why Yorke surrenders to a poor quality files policy.