Curren$y to release The Drive In Theatre as a BitTorrent Bundle on Jet-Life.com

On February 14, the first full length follow up to New Jet City will be ready for download. Introducing the new Jet-Life.com.

Curren$y raps about real life. He releases music directly to fans. He puts out mixtapes when he feels like it. He makes mixtapes that aren’t: part video, part song, part flyer. His crew builds Bundle downloads around documentaries. Four million people have watched them.

When it comes to music, Curren$y makes his own rules. Today, he’s emerging as one of rap’s leading voices.


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There are no rules – and if there are any, we’re making them. Music fans have changed in recent years. New material has a shorter shelf life, and fans have a shorter attention span. You have to keep coming out with new music and new content to keep them coming back. You have to constantly be thinking about new ways to drop content, and new ways to reach listeners.
- Mousa Hamdan, Manager, Curren$y and the Jet Life crew

We’re listening. The Drive In Theatre, the full length follow-up to New Jet City, comes out on February 14th; free for download on the newly redesigned Jet-Life.com. This marks the first time the artist has released a mixtape exclusively off his page. And it marks our fourth collaboration with the crew.

Curren$y releases music constantly. He releases content that doesn’t fit into traditional mixtape formats. We wanted to build a tool that would give artists like Curren$y the ability to quickly package tapes, distribute rich media, and collect fan emails. In one click. The new Bundle embed feature is designed to give creators new options. You can now distribute gated media as a button, anywhere on the web.
- Matt Mason, VP Marketing, BitTorrent Inc.

We’re embedding The Drive In Theatre Bundle as a download inside the new Jet-Life.com. From there, fans can unlock the full mixtape, plus exclusive audio and video content. The mixtape will also be available as a DatPiff download on the site.

We want to continue to push the limits of what we can do with a mixtape release. Fans can expect some dope exclusive photos and video content from CJ Wallis, as well as some more interactive elements in the Bundle. We’ll also include high quality audio versions of the mixtape, posters, and more. What we’re really excited about is tying this mixtape and Bundle release into the relaunch of an all new Jet-Life.com. Fans will now be able to access all things Jet Life directly from the new Jet-Life.com.
- Austin Leigh Briggs, Digital Marketing Strategist, Jet Life

The Drive In Theatre Bundle is out February 14. (In time for Valentine’s Day. Or NBA All Star Weekend.) You’ll be able to grab it — free — on the new Jet-Life.com.

Stay tuned. For those that can’t wait: three bonus Bundles from Jet Life, including the Young Roddy X Curren$y Bales Bundle, and the Sex Hormone’d Druggie Bundle from Mary Gold to hold you over.


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About BitTorrent Bundle

BitTorrent Bundle is an Alpha project, made with and for the web’s creative community. Our mission is to help artists connect directly with fans, inside the content they share.

Each BitTorrent Bundle, like this one, created in partnership with Curren$y, allows artists to distribute content directly to the Internet. And each Bundle comes with a key. Fans can unlock artist content with an email address. The idea is to make each song a storefront, and each file more valuable, each time it’s shared. Got ideas for the next BitTorrent Bundle? Hit us up.

Straith
Written by: Straith

Straith leads content strategy for BitTorrent Bundle.

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  • Caleb Wilson

    I would like to try out this bundle package, I’m an alternative hip hop artist. I would like to receive an email with more information with how the bundle packages work and possibly see a sample one

  • Porfirio

    Hey Caleb,

    Sign-up for the close alpha here:
    https://bundles.bittorrent.com/publish#!/signup

    And check out the other Bundle posts on the blog with tips and tricks on creating a successful campaign.