Live Streaming from NAMM Jam with Dean Guitars! (Win a free guitar too)

This weekend is the legendary NAMM Jam concert event, and guess what? We’ve partnered with the iconic Dean Guitars to live stream the entire concert straight to you! Tune in and check out Testament, Jackyl and other metal favorites as they rock The Grove of Anaheim.

To celebrate, we’re giving away a free Dean guitar during the concert. Fans can enter the contest here and can watch the live stream to see if they have won.

Plus, we will stream live from the Dean Guitar’s booth at NAMM (Booth 5466B) on Saturday and Sunday, also at live.bittorrent.com/deanguitars. There will be autograph signings and other surprises…you can watch all the fun from anywhere in the world.

“Live streaming continues to be a challenge for musicians to do at scale over the Internet and it can be a very expensive undertaking at a business and tradeshow level. BitTorrent is building a solution not only for massive events, but to make live streaming available and accessible to anyone,” said Curse Mackey, Director of Marketing at Dean Guitars. “Dean Guitars has always pushed to stay ahead of the curve and we’re excited to help BitTorrent break new ground for the good of musicians around the world.”

“Dean Guitars are legendary and the NAMM Jam is an iconic event,” said Bram Cohen, BitTorrent’s founder. “While the live protocol is still in the testing phases, it’s proving to be incredibly stable. We need to push the limits and see what happens when large numbers of people join a live swarm. If anyone can do it, it’s metal fans. Jump on and see if you can’t help us break it.”

Live Streaming Schedule:

  • Friday, January 20 (6:45 p.m. – midnight) – NAMM Jam live from The Grove of Anaheim
    • Featuring: Testament, Jackyl, Vinnie Moore, Wayne Static, and more.
  • Saturday, January 21st (10 a.m. – 6 p.m.) – Live webcast from the Dean Guitars booth
    • Artist signings, interviews, demos, and more.
  • Sunday, January 22nd (10 a.m. – 5 p.m.) – Live webcast from the Dean Guitars booth
    • Artist signings, interviews, demos, and more.

This effort is part of BitTorrent’s ongoing scalability testing of the company’s upcoming live peer-to-peer streaming protocol invented by Cohen, our founder and chief scientist. The newly architected protocol promises to solve fundamental challenges of live streaming media over the Internet by eliminating the need for expensive server infrastructure and dramatically reducing latency (or delays).

“Dean Guitars are legendary and the NAMM Jam is an iconic event,” said Cohen. “While the live protocol is still in the testing phases, it’s proving to be incredibly stable. We need to push the limits and see what happens when large numbers of people join a live swarm. If anyone can do it, it’s metal fans. Jump on and see if you can’t help us break it.”

Our live streaming protocol delivers Internet media by distributing the workload amongst peers viewing the stream. Because the peer-based architecture takes advantage of the computing, storage and network resources of each person, the more people who join a stream the better it performs. We’re currently testing the protocol every Friday night at 8 p.m. with live DJs from the company’s headquarters in San Francisco at live.bittorrent.com. Check it out, and don’t forget to tune into the NAMM Jam and the Dean Guitars booth over the weekend!

Written by: BitTorrent

BitTorrent is a company of over 100 people, based in downtown San Francisco. We’re passionate about building a better, smarter Internet through distributed computing.