We’ve had a lot of success in the last few years putting great content in front of our audiences. Our Featured Content experiments with musicians, filmmakers, game developers and authors have resulted in tens of millions of downloads, not to mention record deals, sold-out movie theaters, world tours and all kinds of ancillary revenue generated for the creators we’ve partnered with. But that’s no longer enough. We believe we can make digital distribution even more viable for creators and fans. So, beginning now, we’ll be testing new ways to drive profitability for creators and publishers, while delivering even more meaningful media experiences for users.
Today we’re partnering with Fame House to launch a BitTorrent Bundle from hip-hop legend DJ Shadow. But it’s more than that – it’s also a new idea that could revolutionize the content business. Not only does the BitTorrent Bundle contain exclusive video, artwork and tracks from DJ Shadow’s new project Hidden Transmissions From The MPC Era (1992-1996); a celebration of the vintage years which made Shadow world-famous. It’s also a glimpse into the future of creativity. This is the first BitTorrent Bundle to feature a software package offer from one of our media partners, in what promises to be a groundbreaking experiment. Download it here.