Marc Eckō: Building Your Brand On BitTorrrent

Marc Ecko X BitTorrent

Marc Eckō started out with a sketchbook. He got into business with a can of spray paint. He once tagged Air Force One (or at least: it looked that way). And today, he’s the man behind a billion dollar lifestyle empire: eckō unltd. and Complex media.

Making a book was an awesome experience, but you can only fit so much in a print book. Bittorrent blew all those constraints apart. Now I’m able to share my first book (my Black Book) — with the original designs I did when I was painting T-shirts in my garage from 1989-1993. I’m fired up to share that, raw and all. It completes the Unlabel experience.

– Marc Eckō

In this BitTorrent Bundle: we get inside Eckō’s head. This is the true story of how ecko unltd. went from sketch to sustainable business. And here’s how you can do the same. Eckō’s new book, Unlabel, is out today. We’re giving BitTorrent readers a first look. Steal this book, do more, and fear less.

Marc Ecko

The BitTorrent Bundle features 1 GB of original artwork from Eckō’s journal. Thumb through the prototype for Complex magazine. Read through the rough business plan for eckō unltd. See the debut collection from the renowned designer, circa 1990. And unlock Unlabel: lessons from the front lines of fashion and media. This is the blueprint for building a lasting business. Now, it belongs to the Internet.

Check out Unlabel.

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Marc Eckō X BitTorrent

Instant Download:

Unlabel | Chapter 1: Awe [PDF]
Unlabel | Trailer [Video]
Artist & Instigators Manifesto [PDF]
Eckō Unlimited Biography by Marc Eckō [PDF]

Unlock the Premium Download:

Unlabel | Chapter 10: Vision for the Future [PDF]
High-res art from Eckō’s original sketchbook [PDF]
Marc Eckō at Mastermind Talks [Video]
Complex Magazine Prototype [PDF]
Eckō Spring/Summer 1990 [PDF]

Ecko Sketch Book Screen Shot 2013-09-30 at 5.25.30 PM

About BitTorrent Bundle

BitTorrent Bundle is an Alpha project, made with and for the web’s creative community. Our mission is to help artists connect directly with fans, inside the content they share.

Each BitTorrent Bundle, like this one, created in partnership with Marc Eckō, allows artists to distribute content directly to the Internet. And each Bundle comes with a key. Fans can unlock artist content with an email address. The idea is to make each song a storefront, and each file more valuable, each time it’s shared. Got ideas for the next BitTorrent Bundle? Hit us up.

Matt Mason
Written by: Matt Mason

Matt Mason currently serves as Chief Content Officer at BitTorrent, Inc. He is also the bestselling author of The Pirate’s Dilemma, the first book in the history of the world to hit the number one spot on Amazon’s economics/free enterprise bestseller list and the rap bestseller list at the same time. He has written and produced TV series, screenplays, comic strips, apps and records, not to mention award-winning, global advertising campaigns. His journalism has appeared in The Guardian, The Independent, The Observer Music Monthly, Dazed & Confused, Adweek, VICE, and other publications in more than 20 countries.

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