Bray in the Spotlight: Content Release and Live Show!
2011/11/03

What do you get when you combine a new Spotlight Artist, the release of a new video for a hit single, and a live concert event in San Francisco, streamed by yours truly?

A cool, integrated experience, just for you. All brought to you in partnership with a fantastic rock performer, Bray.

Here’s the scoop:

Tomorrow morning at around 11:30 a.m., we’ll be releasing a new content bundle featuring the music video of Bray’s hit single “Clone Me,” the entire album “@mphibian,” and a collection of video episodes from “A Day in the Life of Bray.” You can download the torrent bundle here or visit Bray’s Featured Content page.

Then, on Saturday night, Bray will be performing live at the RockIt Room in San Francisco (on Clement between 5th and 6th) and celebrating the world premiere of his new video. BitTorrent will be on hand to stream it live! Tickets are $12 (available here). If you aren’t local or can’t make it to the show, check the BitTorrent Live website at 9:30 p.m. Pacific time.

Why is this a particularly interesting event for us? It is our first off-site test of BitTorrent inventor Bram Cohen’s new live peer-to-peer streaming protocol. This new technology is designed to enable you to stream video over the Internet with very low latency and no expensive server infrastructure required (99% offload).

As you know, for the past few weeks we’ve been testing the protocol by live streaming some very cool DJs from our BitTorrent offices. These tests have been designed to test scalability of the technology. While we haven’t yet turned the technology into a product (expect to hear more from us on this early next year), the protocol tests have been pretty stable to date. So when our friend Bray mentioned he’d be playing locally this weekend, we jumped at the chance to have a little fun with our ongoing testing.

And we’re very happy to do this test with Bray.

“BitTorrent has been an amazing innovator for a quite some time. This new live streaming protocol could totally transform the Internet experience and we’re super excited to play a part in helping test it out,” said Bray.

He continued, “Plus, BitTorrent has been working hard to show their support for the independent music community by experimenting with new ways to help us reach their massive, global audience. I’m excited to see first hand how it works!”

Voted “Best Live Band” by the San Francisco Herald and called “An artist to watch out for” by the San Jose Mercury News, Bray features jagged riffs, throbbing bass lines, and silky hooks. Bray was also named “Best Live Band” by the San Francisco Herald, and voted in the Top 100 Unsigned Bands in the Nation by Music Connection Magazine. Bray performs regularly in San Francisco’s top venues and is releasing a new album on Valentines Day 2012.  The lead off single, “Little Black Heart,” will also be available tomorrow through the BitTorrent Featured Content Channel.

More About Bray

Bray’s latest album, the ten-track @mphibian, opens with the crashing-out-of-the-gate sci-fi themed “Clone Me.” It also features the anthemic insta-hit “Only The Brave,” the scintillating “Tie Me Up,” and the gripping ballad, “Long Gone” (the video has garnered 35,000 YouTube views thus far!). Nate Seltenrich of the East Bay Express describes the album as having a “straightforward hard-rock style,” with “confidence and attitude…that works.”  Tracks from Bray’s previously released studio CDs, “Independent Film’ and ‘Pins and Needles,’ have enjoyed heavy rotation on over 150 CMJ stations nationwide, charting as high as #3.  His tunes have appeared in national television shows on NBC, as well as in MTV Road Rules, VH1 Old Skool and the syndicated reality series, Bad Girls Club.

The full album and band merchandise can be purchased here.

With his fourth studio album now in production and the “Clone Me” video release coming this Saturday November 5, Bray is not an artist to miss. He’s performed to over 500,000 at SF Pride and shared stages with Slash, Scott Weiland, Joe Satriani, and members of the Doors and The Sex Pistols.  “Bray and his band blow the doors off the joint!” raves Grammy Award-winner Dr. Fink (Prince).  At a recent performance for the Grammy New Artist Showcase in San Francisco, Narada Michael Walden ran backstage immediately after Bray’s set and proclaimed him a star.

• “Bray is undefeated in the originality category.”  Zero Magazine

• “Mike Patton and Elvis Costello meeting for a Molotov, with the sharp riffs of The Killers, and theatrical shades of Bowie,” Brooke Aldridge of Pulse.

• “I wouldn’t be surprised at all if he lands a major recording contract.”  Aaron Axelson, music director of San Francisco’s leading rock station, LIVE 105.

To connect with Bray on social media and keep up-to-date on the latest news and tour dates, please visit:

www.facebook.com/braymusicfans

www.youtube.com/braymusic

www.twitter.com/braymusic

www.braymusic.com

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