Vestel to Preview the First BitTorrent TV at IFA
2011/09/01

We’ve been hard at work this year building the new ecosystem of software, content and devices that we first previewed at CES, and today is a major milestone in the device arena. Vestel, one of the world’s leading DTV manufacturers, will preview the world’s first BitTorrent Certified TV at the IFA show in Berlin.

We’ll be on hand in their booth for demos of a prototype…if you’re there, drop by Hall 8.2 and check it out. Here’s the official press release.

What does this mean for you? On your new Vestel TV (coming soon, stay tuned), you’ll be able to find, play and share all of your personal media – e.g. cell phone videos, home movies, hi-res photos – plus all of BitTorrent’s artist-approved indie media and your Internet files. 

In the official announcement, Hakan Kutlu, deputy general manager responsible for marketing at Vestel said:

“Consumers want all types of personal media and Internet content in their living rooms and the TV remains the most desired device for consuming this digital media, regardless of source. BitTorrent certification helps our TV line meet this consumer demand and ensures that Vestel products remain at the forefront of technology innovation and adoption.”

While digital media continues to explode, we believe the ways we find it, play it and share it have become unnecessarily complex and fragmented. We’ve been listening to your feedback, and understand that you want access to your entire content library – personal media, Internet files, and artist-approved content – regardless of the source, media type, or file format. And you want to be able to play it on any of your devices. We’re really excited to partner with Vestel to deliver this experience.

The BitTorrent Ecosystem:

If you didn’t catch our announcements earlier this year, the BitTorrent ecosystem integrates software, devices and content, designed to empower our users to move their digital media experience into the living room via certified TVs, Blue-ray/DVD players, media extenders, NAS devices and more.

One of the key parts of the ecosystem revolves around personal media. With file sizes exploding, it isn’t always easy to move your media to your other devices. Add in hassles with transcoding and sharing massive files with your friends, and your options are limited. A couple of months ago we released a beta of our personal media sharing feature in one of our software clients. This feature will also be a key aspect of our device integration, freeing your personal media from your PC.

The CE Partner Program:

We created the BitTorrent Certified program to invite consumer electronics makers to help us achieve the ecosystem vision. Through the program, CE makers can leverage the speed of the BitTorrent protocol and key downloading, transcoding, sharing and file-shifting features to make it easy for everyday people to find, get and play all files on any certified devices. For more information on the BitTorrent Certified Partner Program, please email info@bittorrent.com.

See you at IFA –
Shahi Ghanem, Chief Strategist

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